VERB Interactive

CRM, CHANNEL PARTNERSHIPS, MARKET DEVELOPMENT FUNDS

Remerge | December 28, 2022

Programmatic in-app advertising for buying and selling ad areas in mobile apps helps target specific audiences and track the effectiveness of ad campaigns in real-time. This is essential for advertisers to ensure the success of their campaigns. In this space, Remerge, a global player in mobile re-engagement campaigns, has launched Agency Activators, a partnership program aimed at helping media and brand agencies become leaders in the programmatic in-app advertising market. Members...

ContractPodAi | August 04, 2020

Advanced technologies and artificial intelligence (AI) have certainly changed the way businesses operate. And those in the legal industry are no exception. Thanks to machine learning and natural language processing (NLP), AI chatbots - or virtual legal assistants (VLAs) - have become more and more popular among general counsels (GCs) and legal teams. That is because their use can add significant value to legal departments: they help with high-effort, low-impact tasks and allow law...

Mediarithmics | June 15, 2020

French startup Mediarithmics, a data marketing platform present in 16 European countries and the US, has snapped up €8 million. The funds from existing investors Jaina Capital and Ventech, and new investors Alliance Entreprendre and Adelie Capital, wil...

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...