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MARKETING STRATEGY

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

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Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

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ZINFI INITIATES A VERSION OF UNIFIED CHANNEL MANAGEMENT PLATFORM ON MICROSOFT AZURE

ZINFI | May 06, 2020

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ZINFI’s Industry-Leading Unified Channel Management Platform Will Now Also Be Available on Microsoft Azure, Further Enhancing Platform Security, Scalability and Availability. ZINFI will continue to offer potential cust...

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US PODCAST AD SPENDING TO SURPASS $1 BILLION NEXT YEAR

eMarketer | August 04, 2020

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Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketer’s latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year....

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CONTENT MARKETING

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

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Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More
news image

MARKETING STRATEGY

TRILLER SELECTS INFLUENTIAL AS ITS INFLUENCER MEASUREMENT AND DATA PARTNER

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...

Read More
news image

ZINFI INITIATES A VERSION OF UNIFIED CHANNEL MANAGEMENT PLATFORM ON MICROSOFT AZURE

ZINFI | May 06, 2020

ZINFI’s Industry-Leading Unified Channel Management Platform Will Now Also Be Available on Microsoft Azure, Further Enhancing Platform Security, Scalability and Availability. ZINFI will continue to offer potential cust...

Read More
news image

US PODCAST AD SPENDING TO SURPASS $1 BILLION NEXT YEAR

eMarketer | August 04, 2020

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketer’s latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year....

Read More
news image

CONTENT MARKETING

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More