Turned Out Nice Again

Madrivo | May 11, 2020

Madrivo has partnered with a leading social media publisher Michael Walker to launch Adforia.com, an internal performance-based acquisition channel specializing in buying social media for Madrivo's clients. Madrivo is ...

Marketing Strategy

King Street Media | May 04, 2021

Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused bus...

Marketing Strategy

Making Science | September 28, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%. Read More

Martech, Channel Partnerships

AccessWire | July 27, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has been named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q3 2023 report by Forrester Research. Zift Solutions was among the select companies that Forrester invited to participate in its Q3 2023 Forrester Wave™ evaluation, Partner Relationship Management, Q3 2023. In this evaluation, Zift Solutions...