Troika Consulting

Content Marketing

Steinreich Communications | March 15, 2022

Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies. The acquisition serves as the agency's entrance to the African continent as it will now have a location in Durban. This presents a strategic opportunity as many of the firms' clients, particularly those in the Middle East, are expanding their businesses into Africa. Dan Chazen, founder and C...

Content Marketing

Columbus | August 26, 2021

Digital marketing and data analytics company, Futurety, launched their new brand Futurety Digital, an agency solely committed to digital marketing for premium brands and organizations in regulated industries. Futurety Digital focuses on Search Engine Optimization (SEO) and other digital marketing services including: Google Ads, Google Analytics, paid social media ads and email marketing. In addition, they only serve two types of clients: premium brands who rely on S...

Content Marketing

Duct Tape Marketing Consultant Network | April 23, 2021

Duct Tape Marketing, a prominent US marketing firm, today reported a strategic alliance with Online ADA, a pioneering digital accessibility agency, to improve web accessibility and inspire members to enhance their own. To maintain a high level of usability on their website, Duct Tape Marketing will use Max Access, Online ADA's AI-powered digital accessibility solution. The usability enhancements gained from Duct Tape Marketing by the use of Max Access would provide critical su...

Google | March 10, 2020

With cell phones dominating the world and how users find more convenience in using the mobile internet, Google Search has finally decided to revamp their own algorithms and therefore later this year, Google will start using mobile-first indexing for all of the websites to come. Indexing is a process in which Google crawls the web from time to time to rank the content on websites and then update its own search results to provide more relevant results to the end-user. Previously, the crawlers used...