tritiumDX

MARKETING STRATEGY

ActiveCampaign | June 23, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest ind...

YouTube | March 04, 2020

YouTube is transitioning into a whole new way of doing things with its Studio which is going to be a big change from the Creator Studio Classic that YouTubers had been using for quite some time now. In lieu of these changes, the video streaming platform has conducted a redesign of two very important pages that a channel has to look into, namely the channel status page as well as the features page both of which play quite a significant role in the kind of experience that a creator can end up havi...

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

CONTENT MARKETING

Promo Leads | August 03, 2021

In light of growing demand for digital marketing opportunities worldwide, reputable affiliate marketing platform Promo Leads has announced it is introducing special customer-oriented packages. These packages, according to the company, are tailored for freelancers looking for lead generation opportunities for the long term, and are supposed to suit different budgets and marketing strategies. "While our competitors are just starting to grasp the recent digital revolution,"...