TheCustomer

thecustomer.net

TheCustomer is a space where all of the disciplines within the customer insight (CI) ecosystem can explore the latest thinking and technologies, where the minds behind that thinking can interact, and where brands can hear from the best and brightest in our world. For the first time in history brands can actually know their customers at scale. On an unprecedented level, we can now know who we’re interacting with and what moves & motivates them in their lives, pursuits and purchases.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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WHEN & WHY CUSTOMERS SHARE BRAND ENGAGEMENTS

TheCustomer | July 22, 2020

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The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

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BUILDING CUSTOMER DATA PROTOCOLS TO EMPHASIZE TRUST

TheCustomer | July 20, 2020

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Last week we announced the partnership between Experiom, the data & technology advisory firm, and 3radical, the permissioned data platform, to create a unified, trust-based engagement solution for consumer-facing brands. This week, TheCustomer’s Rafer Weigel sat down with Tony Cox, the CEO of Experiom to better understand the reasons for the partnership and what value he expects it to bring to their broad list of clients. The following has been edited for brevity. Read More

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

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LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

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FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

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WHEN & WHY CUSTOMERS SHARE BRAND ENGAGEMENTS

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Read More
news image

BUILDING CUSTOMER DATA PROTOCOLS TO EMPHASIZE TRUST

TheCustomer | July 20, 2020

Last week we announced the partnership between Experiom, the data & technology advisory firm, and 3radical, the permissioned data platform, to create a unified, trust-based engagement solution for consumer-facing brands. This week, TheCustomer’s Rafer Weigel sat down with Tony Cox, the CEO of Experiom to better understand the reasons for the partnership and what value he expects it to bring to their broad list of clients. The following has been edited for brevity. Read More

news image

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us