The Pedowitz Group

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that marketing is the driver of customer engagement that fuels the revenue engine

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107 CUSTOMER EXPERIENCE STATS THAT PROVE CX IS GOOD BUSINESS

The Pedowitz Group | June 29, 2020

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Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

Read More

GOING DIGITAL IN THE MIDST OF COVID-19

The Pedowitz Group | March 20, 2020

news image

Over the next few weeks, The Pedowitz Group will be providing insights for marketing teams adjusting to their new work environments due to the COVID-19 pandemic. We understand you, we hear you and we are with you to support you and your team during this change. If you have any questions or want coaching on how to help your team adjust, we’re just a phone call away. No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working ...

Read More

B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

news image

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

Read More

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

news image

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More
news image

107 CUSTOMER EXPERIENCE STATS THAT PROVE CX IS GOOD BUSINESS

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

Read More
news image

GOING DIGITAL IN THE MIDST OF COVID-19

The Pedowitz Group | March 20, 2020

Over the next few weeks, The Pedowitz Group will be providing insights for marketing teams adjusting to their new work environments due to the COVID-19 pandemic. We understand you, we hear you and we are with you to support you and your team during this change. If you have any questions or want coaching on how to help your team adjust, we’re just a phone call away. No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working ...

Read More
news image

B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

Read More
news image

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us