The NPD Group

Marketing Strategy

Making Science | September 28, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%. Read More

Martech

Business Wire | April 17, 2023

Cyxtera (NASDAQ: CYXT), a global leader in data center colocation and interconnection services, today announced it has been recognized by CRN®, a brand of The Channel Company, with a prestigious 5-star rating in its 2023 Partner Program Guide. This annual guide offers essential information to solution providers as they explore technology providers’ partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to the comp...

Multi Channel Marketing

Sensormatic | October 26, 2020

Johnson Controls, the global leader for smart and sustainable buildings, today announced that Sensormatic Solutions, its leading global retail solutions portfolio, has launched version 3.0 of its Global Partner Edge (GPE) Channel Program. Version 3.0 will equip channel partners with the tools they need to drive business opportunities and growth. "We are more committed than ever to growing our market share through our channel partner community and expect our revenue from the channel t...

Search Engine Optimization

SE Ranking | December 29, 2021

SE Ranking, one of the prominent search engine optimization technology organizations, introduced an SEO program for business entrepreneurs and digital marketers. The company launched this course to make SEO more accessible and help people learn about SEO thoroughly and utilize it to promote businesses online. The academy designed the course comprehensively and well-structured. Digital marketing veterans and SEO experts maintained this course in order to assist in comprehending eve...