The Marketing Advisory Network

The Marketing Advisory Network | July 13, 2020

When it comes to deciding which vendor to partner with, the fastest and generally easiest final step of the purchase process is to see what others have to say about the product or service being considered. Reviews, both good and bad, help shape the opinion of a product with a special sense of trust that is hard to gather from an internal perspective alone. Buyers aren’t hiding the fact that they want reviewer input. In fact, a B2B Buyer’s Survey by Demand Gen Report states that 84% o...

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

The Marketing Advisory Network | May 13, 2020

The global pandemic has changed your buyer’s decision processes no matter what you sell. In some cases, your product has become more critical and sales have increased these past few weeks. In most cases, your sales processes have been disrupted and new prospect closes have slowed. It’s not enough to know there has been disruption. We need to understand how buying has changed for your product, in your target markets, around the personas who use, fund, and champion your solution. One a...

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...