The Berkshire Group

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

MARKETING DATA

The Bay | January 18, 2022

The Bay is pleased to announce the appointment of Alexander Meyer as Chief Customer Officer. Alexander will be responsible for the ongoing transformation of The Bay’s integrated marketing, media and customer success strategies, with a focus on high growth, brand and personalisation. Reporting directly to Iain Nairn, President and CEO, Alexander will oversee the brand strategy and customer insights, marketing and creative, loyalty, and communications functions for The Bay and Hudson's B...

CONTENT MARKETING

Marketing 360 | May 07, 2021

Every dollar spent in digital advertising campaigns represents a leap of confidence for small business owners, which is why such leaps of faith must pay off. A good campaign will have a big effect with the right tools and experts behind it, and that's just what Marketing 360 does for a small dance studio. They were able to improve their views by nearly 62%, engagement and clicks by nearly 41%, and conversions by more than 55% with the assistance of their Marketing 360 success ...

CONTENT MARKETING

Power Digital | March 22, 2022

Power Digital, a leading digital performance marketing services company that utilizes data, analytics, and proprietary technology to drive digital commerce, today announced a strategic capital investment from Court Square Capital Partners, a middle market-focused private equity firm with $7.5 billion in assets under management. This investment comes after three years of unprecedented growth at Power Digital, which has grown in headcount by more than 400 employees and experienced over 400 percent...