Tech Village for Marketing Solutions

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Tripp Lite | August 20, 2020

Tripp Lite, a global manufacturer of power protection and connectivity solutions, is pleased to announce that CRN®, a brand of The Channel Company, has named it a winner in the 2020 CRN Annual Report Card (ARC) Awards. CRN has recognized Tripp Lite for Managed and Cloud Services in the Power Protection and Management category. Now in its 35th year, the CRN ARC Awards recognize and celebrate best-in-class vendors that are committed to driving channel growth and demonstrating outstanding chann...

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...

MULTI CHANNEL MARKETING

Sensormatic | October 26, 2020

Johnson Controls, the global leader for smart and sustainable buildings, today announced that Sensormatic Solutions, its leading global retail solutions portfolio, has launched version 3.0 of its Global Partner Edge (GPE) Channel Program. Version 3.0 will equip channel partners with the tools they need to drive business opportunities and growth. "We are more committed than ever to growing our market share through our channel partner community and expect our revenue from the channel t...