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10 TIPS TO BUILD TRUST WITH B2B INFLUENCERS & BUYERS

TopRank Marketing | July 31, 2020

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How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B...

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Trustwave | July 08, 2020

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Trustwave today announced Trustwave PartnerOne, a new global partner program designed to deliver the industry’s most advanced cybersecurity products, services and practitioners in collaboration with strategic technology vendors and solution providers as demand for threat detection and response solutions surges worldwide. “Cybersecurity remains a top market for the channel in terms of opportunity and potential growth as businesses across all industries grapple with cybercrime i...

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INDEPENDENT RESEARCH FIRM CITES ANSIRA AS A STRONG PERFORMER IN CHANNEL INCENTIVE MANAGEMENT REPORT

Ansira Partners | March 26, 2022

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Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company, was named a Strong Performer in The Forrester Wave™: Channel Incentive Management, Q1 2022. "Ansira solves complex challenges for brands that operate in a distributed ecosystem, inclusive of both transacting and non-transacting partners with varying incentive constructs, We believe our recognition as a Strong Performer in this report, coupled...

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DUCT TAPE MARKETING FORMS STRATEGIC ALLIANCE WITH ONLINE ADA TO IMPROVE AND PROMOTE DIGITAL ACCESSIBILITY

Duct Tape Marketing Consultant Network | April 23, 2021

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Duct Tape Marketing, a prominent US marketing firm, today reported a strategic alliance with Online ADA, a pioneering digital accessibility agency, to improve web accessibility and inspire members to enhance their own. To maintain a high level of usability on their website, Duct Tape Marketing will use Max Access, Online ADA's AI-powered digital accessibility solution. The usability enhancements gained from Duct Tape Marketing by the use of Max Access would provide critical su...

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10 TIPS TO BUILD TRUST WITH B2B INFLUENCERS & BUYERS

TopRank Marketing | July 31, 2020

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B...

Read More
news image

TRUSTWARE INITIATES NEW CHANNEL PARTNER PROGRAM TO FULFILL GLOBAL THREAT DETECTION AND RESPONSE SOLUTION DEMANDS

Trustwave | July 08, 2020

Trustwave today announced Trustwave PartnerOne, a new global partner program designed to deliver the industry’s most advanced cybersecurity products, services and practitioners in collaboration with strategic technology vendors and solution providers as demand for threat detection and response solutions surges worldwide. “Cybersecurity remains a top market for the channel in terms of opportunity and potential growth as businesses across all industries grapple with cybercrime i...

Read More
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Content Marketing

INDEPENDENT RESEARCH FIRM CITES ANSIRA AS A STRONG PERFORMER IN CHANNEL INCENTIVE MANAGEMENT REPORT

Ansira Partners | March 26, 2022

Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company, was named a Strong Performer in The Forrester Wave™: Channel Incentive Management, Q1 2022. "Ansira solves complex challenges for brands that operate in a distributed ecosystem, inclusive of both transacting and non-transacting partners with varying incentive constructs, We believe our recognition as a Strong Performer in this report, coupled...

Read More
news image

Content Marketing

DUCT TAPE MARKETING FORMS STRATEGIC ALLIANCE WITH ONLINE ADA TO IMPROVE AND PROMOTE DIGITAL ACCESSIBILITY

Duct Tape Marketing Consultant Network | April 23, 2021

Duct Tape Marketing, a prominent US marketing firm, today reported a strategic alliance with Online ADA, a pioneering digital accessibility agency, to improve web accessibility and inspire members to enhance their own. To maintain a high level of usability on their website, Duct Tape Marketing will use Max Access, Online ADA's AI-powered digital accessibility solution. The usability enhancements gained from Duct Tape Marketing by the use of Max Access would provide critical su...

Read More