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Surveymonkey

surveymonkey.com
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SurveyMonkey is a leader in agile software solutions for customer experience, market research, and survey feedback. The company’s platform empowers over 17 million active users to analyze and act on feedback from employees, customers, website and app users, and market research respondents. SurveyMonkey’s products, enterprise solutions, and integrations enable more than 335,000 organizations to deliver better customer experiences, increase employee retention, and unlock growth and innovation. Ultimately, SurveyMonkey's vision is to raise the bar for human experiences by amplifying individual voices.

C-Suite On Deck

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Q&A with Leela Srinivasan, CMO at SurveyMonkey | Reuters Events - Media 7 Keynote Speaker Interviews

MEDIA 7 | September 18, 2020

Leela Srinivasan, CMO at SurveyMonkey is a marketing leader whose journey has included significant stints in sales and management consulting. She specialises in B2B marketing, customer marketing, content marketing, social media marketing, marketplace businesses, messaging/positioning development, demand generation programs, business unit strategy, pricing, strategic selling, content development, quantitative customer research, qualitative customer insights, global product marketing, field marketing, public speaking, building thought leadership, managing a team while working remotely. Also known to bust out a haiku or two and lead the karaoke charge. Media 7: What inspired you to get into marketing? Leela Srinivasan: I went to Tuck Business School laser-focused on landing an investment banking internship. I reasoned that if I spent a couple of years post-MBA in equity research, I’d deeply understand the investment community and be well-positioned to move into my ultimate dream job: running investor relations for a public company. In pursuing my plan, I ignored the very obvious signs that I should be in Marketing. I could do the quantitative work required for financial services — but the way I leaned into class assignments was a dead giveaway that Marketing better aligned with my passions than Finance. I love the blend of art and science, of strategy and creativity, and the need to drive actions while developing empathy for the customer. On the science part, we're continually improving our ability to measure and understand through tools and technology. The art part is harder to measure, but the importance of creating an emotional connection with your audience has only increased given the challenges of 2020.

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Responsive image

Q&A with Leela Srinivasan, CMO at SurveyMonkey | Reuters Events - Media 7 Keynote Speaker Interviews

MEDIA 7 | September 18, 2020

Leela Srinivasan, CMO at SurveyMonkey is a marketing leader whose journey has included significant stints in sales and management consulting. She specialises in B2B marketing, customer marketing, content marketing, social media marketing, marketplace businesses, messaging/positioning development, demand generation programs, business unit strategy, pricing, strategic selling, content development, quantitative customer research, qualitative customer insights, global product marketing, field marketing, public speaking, building thought leadership, managing a team while working remotely. Also known to bust out a haiku or two and lead the karaoke charge. Media 7: What inspired you to get into marketing? Leela Srinivasan: I went to Tuck Business School laser-focused on landing an investment banking internship. I reasoned that if I spent a couple of years post-MBA in equity research, I’d deeply understand the investment community and be well-positioned to move into my ultimate dream job: running investor relations for a public company. In pursuing my plan, I ignored the very obvious signs that I should be in Marketing. I could do the quantitative work required for financial services — but the way I leaned into class assignments was a dead giveaway that Marketing better aligned with my passions than Finance. I love the blend of art and science, of strategy and creativity, and the need to drive actions while developing empathy for the customer. On the science part, we're continually improving our ability to measure and understand through tools and technology. The art part is harder to measure, but the importance of creating an emotional connection with your audience has only increased given the challenges of 2020.

Read More