Stickyeyes

Stickyeyes | September 08, 2016

IPG Mediabrands has snapped up Stickyeyes group, in a bid to increase its foothold in the digital arena. The deal, which has been reported to be worth up to £20m, will see the media company take control of the business which comprises Stickyeyes and its content marketing service Zazzle Media. IPG Mediabrands has said it hopes the acquisition will give it a tighter grip on the digital marketing industry and "strengthen" its existing expertise in search and social....

IPG Mediabrands | November 03, 2016

IPG Mediabrands has snapped up Stickyeyes group, in a bid to increase its foothold in the digital arena. The deal, which has been reported to be worth up to £20m, will see the media company take control of the business – which comprises Stickyeyes and its content marketing service Zazzle Media. IPG Mediabrands has said it hopes the acquisition will give it a tighter grip on the digital marketing industry and "strengthen" its existing expertise in search and so...

Stickyeyes | May 29, 2020

Leeds digital marketing agency Stickyeyes has revealed a new management structure and launched a Life Sciences division. Glen Conybeare, previously Chief Commercial Officer, has been promoted to Managing Director of the agency, while Phil Kissane moves to Group Managing Director of the wider Stickyeyes Group. Kissane will have operational responsibility for both Stickyeyes and its Peterborough-based counterpart Zazzle Media. The agency, which became part of the Reprise Network after its a...

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...