Splits R Us

Marketing Analytics

SentinelOne | March 20, 2023

SentinelOne (NYSE: S), an autonomous cybersecurity platform company, today announced new and expanded distributor relationships with Carahsoft, Exclusive Networks, and Ingram Micro. With increased routes to market and larger teams of dedicated SentinelOne experts, partners are better positioned to take full advantage of all SentinelOne offerings, accelerating the company’s penetration into key verticals across North America. “We are excited to announce our newest dis...

Content Marketing

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Content Marketing

Rightpoint | January 23, 2023

A Genpact company, Rightpoint, was identified for its Global Experience leadership with the company's Total Experience approach, including employee, customer, and product experience. The company's expert approach towards developing bespoke employee, customer, and product experiences has earned it numerous industry-wide recognition in past years. It includes the Microsoft US Partner Award for Employee Experience last year in June, when the company was acknowledged as a wi...

Channel Partnerships

Lacework | February 10, 2022

On February 2, Lacework announced an investment in its growing partner ecosystem through its improved Lacework Partner Program. Lacework is a data-driven security company for the cloud. Partners are crucial to fuel the company’s continued momentum and scale. The new partner program will simplify how partners work with Lacework to find new revenue opportunities. Lacework Polygraph Data Platform is the first choice of organizations of all sizes because it automatically pinpoints suspicious a...