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At SPARK, we know there is only one guarantee - that things will change. Brands who don't embrace this truth fall behind. And a branding or advertising agency that can't navigate these dynamic environments and deliver real returns won't be much help.

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NEW FACEBOOK AD OPTIONS AIMED AT SPARKING RETAILERS’ IN-STORE SALES

facebook Marketing | September 20, 2016

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Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores’ inventories to Facebook and automatically update their ad campaigns based on availability and users’ locations. And when retailers select store visits optimization, Facebook helps them reach users...

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EMAIL EXPERIENCE COUNCIL ANNOUNCES 2016-17 LEADERSHIP FROM RETURN PATH, SPARKPOST AND OTHER MARKET-SETTING COMPANIES

DMA | July 21, 2016

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The Email Experience Council (eec), the email marketing arm of DMA and a global professional organization that drives the email marketing and digital communications agenda, today announced the election of new leadership to its board-level Member Advisory Committee. Dennis Dayman, Chief Privacy and Security Officer at Return Path, will serve as Chair of the Committee. Len Shneyder, Vice President of Industry Relations for SparkPost, will serve as Vice Chair.“We are excited about the momentu...

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LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

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LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

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FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More
news image

NEW FACEBOOK AD OPTIONS AIMED AT SPARKING RETAILERS’ IN-STORE SALES

facebook Marketing | September 20, 2016

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores’ inventories to Facebook and automatically update their ad campaigns based on availability and users’ locations. And when retailers select store visits optimization, Facebook helps them reach users...

Read More
news image

EMAIL EXPERIENCE COUNCIL ANNOUNCES 2016-17 LEADERSHIP FROM RETURN PATH, SPARKPOST AND OTHER MARKET-SETTING COMPANIES

DMA | July 21, 2016

The Email Experience Council (eec), the email marketing arm of DMA and a global professional organization that drives the email marketing and digital communications agenda, today announced the election of new leadership to its board-level Member Advisory Committee. Dennis Dayman, Chief Privacy and Security Officer at Return Path, will serve as Chair of the Committee. Len Shneyder, Vice President of Industry Relations for SparkPost, will serve as Vice Chair.“We are excited about the momentu...

Read More
news image

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us