Softway is a digital agency in the business of transformation. Digital. Cultural. Procedural. Professional. Even personal—we can transform anything. We do it through love—love for the work, love for our clients, and love for each other. In fact, we’ve been proving that love can be a business strategy since 2003. Stop by our office in Houston or Bengaluru to see what we can do for you.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Social Media Marketing

ACCA FORMS PARTNERSHIP WITH SCORPION TO ASSIST ACCA CONTRACTOR MEMBERS WITH DIGITAL MARKETING

Scorpion | September 03, 2021

news image

The Air Conditioning Contractors of America (ACCA) announces that Scorpion has joined ACCA's corporate partner program as its only digital marketing partner at the platinum level. As a leading provider of technology and services helping local businesses thrive, Scorpion holds an esteemed track record with HVAC companies, working closely with each to understand their unique pain points of their business before executing strategic solutions, tailored to meet those specific needs. ...

Read More

Content Marketing

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

news image

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More

Marketing Analytics

SPARKPOST GLOBAL SURVEY REVEALS 74% OF MARKETING LEADERS CONCERNED WITH IMPENDING PRIVACY CHANGES

SparkPost | January 20, 2022

news image

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...

Read More

Channel Partnerships

SUNTUITY RENEWABLES EXPANDS ITS CHANNEL PARTNER NETWORK TO COVER 25 STATES

PR Newswire | May 02, 2023

news image

Suntuity Renewables, a leading US multinational company specializing in renewable energy, finance, water filtration, and home services, has announced its entry into several new residential solar markets. The company has refined its tech stack and partnership agreements to seamlessly offer solar, storage, EV charging solutions, and more in states across the country, including Ohio, Kentucky, Missouri, Georgia, South Carolina, North Carolina, Virginia, Arizona, Nevada, and Minnesota. Read More

news image

Social Media Marketing

ACCA FORMS PARTNERSHIP WITH SCORPION TO ASSIST ACCA CONTRACTOR MEMBERS WITH DIGITAL MARKETING

Scorpion | September 03, 2021

The Air Conditioning Contractors of America (ACCA) announces that Scorpion has joined ACCA's corporate partner program as its only digital marketing partner at the platinum level. As a leading provider of technology and services helping local businesses thrive, Scorpion holds an esteemed track record with HVAC companies, working closely with each to understand their unique pain points of their business before executing strategic solutions, tailored to meet those specific needs. ...

Read More
news image

Content Marketing

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More
news image

Marketing Analytics

SPARKPOST GLOBAL SURVEY REVEALS 74% OF MARKETING LEADERS CONCERNED WITH IMPENDING PRIVACY CHANGES

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...

Read More
news image

Channel Partnerships

SUNTUITY RENEWABLES EXPANDS ITS CHANNEL PARTNER NETWORK TO COVER 25 STATES

PR Newswire | May 02, 2023

Suntuity Renewables, a leading US multinational company specializing in renewable energy, finance, water filtration, and home services, has announced its entry into several new residential solar markets. The company has refined its tech stack and partnership agreements to seamlessly offer solar, storage, EV charging solutions, and more in states across the country, including Ohio, Kentucky, Missouri, Georgia, South Carolina, North Carolina, Virginia, Arizona, Nevada, and Minnesota. Read More

Resources

resource image

Marketing Strategy, Marketing Analytics, Channel Partnerships

Top 10 Partner Marketing Strategies for Excellence

Article

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us