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CONTENT MARKETING

Broadvoice | April 30, 2021

Broadvoice®, an award-winning provider of hosted voice, unified communications (UC), and SIP Trunking services for companies, has increased its commitment to channel sales and marketing partners by including seven additional members to its channel sales and marketing teams. "Broadvoice is a channel-first company with the single goal of providing the best products, programs, and people to our clients," said Kim McLachlan, Senior Vice President of Sales and Marketing a...

OMNI CHANNEL MARKETING

PFL | March 10, 2022

PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of the customer journey. Iterable’s cross-channel marketing platform powers global brands with real-time customer...

NetApp | July 22, 2020

NetApp Wednesday showed off the latest permutation of its partner program, promising to make it easier for channel partners of all types to better profit from working with the company. NetApp wants to ensure the program encompasses the activities of not only its traditional channel partners, but also the newer cloud-focused and services-focused partners that are a part of the company‘s business, said LouAnne Reynolds, director of global partner programs for Sunnyvale, Calif.-based NetApp....

Attest | February 21, 2020

What does ‘Made in Britain’ suggest to you? For many consumers, it suggests craft, style and quality, with perhaps a modest sprinkling of good humour, too. For many British companies, having a Made in Britain label is a key part of their brand identity, helping them sell more products and export into established, new and emerging markets. But with Brexit looming uncomfortably large, does a Made in Britain label still carry weight?...