SOCi

American Marketing Association | March 26, 2016

If you’re your company’s only marketer, advancing and achieving your marketing goals can seem like an uphill climb, but it doesn’t have to be, experts say. Here’s some advice for succeeding as a marketing team of one....

| March 30, 2016

Small to medium-sized enterprises (SMEs) in the US mainly measure their social media success by the amount of views they generate, according to research from Clutch (link is external).Views was the most commonly cited metric, with 51 per cent of respondents stating they used it to measure social media success. ...

| March 31, 2016

Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them....

  | March 11, 2016

Social media has changed our lives massively. We can share content and ideas with an unprecedented audience of friends, family, strangers and every shade in between. It has helped to build new communities (who would have known 1.2 million of us share a passion for racing the microwave) and promote social good, to which the high number of petitions shared on Twitter and Facebook stands testament. For brands, social media......