Smith Brothers Agency

Marketing Analytics

Adverity | February 17, 2022

On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...

Google | February 28, 2020

Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results. Three official support pages have been published by Google (which have since been taken down) with details on how customizing profile cards works....

Martech

Grip Security | September 27, 2022

Grip is looking to add partners who understand the differentiated value of their offering, and the uniqueness that it will provide to customers looking for improved SaaS security. Grip Security, which makes a SaaS security solution that unifies discovery, access control and data governance, has announced the Grip Security Partner Program. Grip emerged from stealth in April 2021 with a SaaS security solution designed to go beyond the limits of traditional CASBs, whil...

Ingram | June 29, 2020

Ingram Micro has made a series of growth investments into its expansion in the Asia Pacific region, which accounts for 10 countries. In addition, ASEAN vice president and country chief executive Francis Choo will expand his role to include oversight of the new Advanced Solutions strategy....