Smartology

CUSTOMER EXPERIENCE

Avantive Solutions | January 05, 2022

Avantive Solutions is a purpose-driven global technology and business process outsourcer (BPO) specializing in designing, building strategic sales, and digital marketing solutions. It collaborated with Hitachi Solutions to deliver a unique experience to its customers. As Avantive's digital transformation partner, Hitachi Solutions will create a customized data platform based on machine learning (ML) and artificial intelligence (AI), allowing Avantive to take advantage of cutti...

Facebook | April 09, 2020

Facebook has been working to produce ways to involve its users during the lockdowns. In the latest report, it has been seen that the social media giant is working on a new feature called the ‘campus’. The new addition aims to engage college students from the same college community. Students will be able to log in to the app by using their college identity cards and the platform will help these students connect with other students from their institution. It is interesting to no...

LinkedIn | February 29, 2020

LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature. Pete Davies, head of content products at LinkedIn, informed the community that stories are currently being tested in an effort to spark more conversation on the network. That raises the question of how the lightheartedness of stories would translate to a professional social network like LinkedIn. Davies suggests that, since many interactions at work are lighthearted in nature, s...

Act-On Software | October 21, 2020

Act-On Software, the leading growth marketing automation platform, today announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing strategies. Act-On’s integration with Zoom is fi...