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TransPerfect | August 25, 2021
TransPerfect, the world's largest provider of language and technology solutions for global business, today announced that it has acquired Webcertain Group Ltd., a specialized international digital marketing agency. Financial terms of the transaction were not disclosed. Founded in 2003 by Andy Atkins-Krüger in York, England, Webcertain has grown to over 100 employees in its York and Barcelona offices. The agency provides international digital marketing services, covering S...
CHANNEL PARTNERSHIPS
Integrity | April 20, 2022
Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has acquired Mail Pro Leads ("Mail Pro"), an innovative marketing and lead generation firm. Mail Pro is integrating its systems and capabilities with Integrity's lead delivery technology, providing enhanced functionality for Integrity platform partners. Mail Pro is a respect...
YouTube | April 20, 2020
YouTube is coming up with a new feature in the analytics showing creators time details when their audience is online. YouTube analytics engineers are always looking to find ways to give creators more data they can use to g...
MARKETING STRATEGY
CM Group | October 25, 2021
CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communica...
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