Search Ad Marketing

ContractPodAi | July 28, 2020

Ensuring that your legal agreements comply with laws across multiple and relevant jurisdictions - and that your business is never exposed to risk - demands a great deal of time and human hours. Your in-house legal team or internal contract management staff may be overburdened with everyday legal work, as a result. However, your company can mitigate risk, while safeguarding your reputation, in a number of other ways. Here's just a few of them: Outsource third-party contract rev...

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

CONTENT MARKETING

CMOS | July 19, 2021

Today, the Chief Marketing Officer (CMO) Council, in collaboration with Evocalize, introduced a new report, "The Exponential Power of Collaborative Marketing."This new report expresses how cooperative marketing can onboard companies such as CPG suppliers, Financial Services firms, local businesses, and partner networks into the data-driven digital marketing revolution. Many of these businesses' local branches and representatives don't have admission to a national...

Ingram Micro | July 24, 2020

Ingram Micro Inc. is Aruba’s 2020 Distributor of the Year. Presented virtually during Aruba’s ATM Digital conference, Aruba’s annual Top Channel Partner awards recognize the achievements of the leading Americas channel partners and distributors for Aruba, a Hewlett Packard Enterprise company, in the areas of sales, expertise in delivering Aruba solutions, and commitment to customer service....