Salience Search Marketing

Messe Frankfurt | September 09, 2020

Messe Frankfurt has been organising its first trade fairs after the lockdown in China again since mid-July, including Prolight + Sound, which was held for the 18th time in Guangzhou from 21 to 24 August 2020. In compliance with strict hygiene and safety regulations, 677 exhibitors and around 41,500 visitors took part in the trade fair....

CONTENT MARKETING

KERV | August 11, 2021

KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

CONTENT MARKETING

CMOS | July 19, 2021

Today, the Chief Marketing Officer (CMO) Council, in collaboration with Evocalize, introduced a new report, "The Exponential Power of Collaborative Marketing."This new report expresses how cooperative marketing can onboard companies such as CPG suppliers, Financial Services firms, local businesses, and partner networks into the data-driven digital marketing revolution. Many of these businesses' local branches and representatives don't have admission to a national...

Zebra Technologies | July 06, 2020

Zebra Technologies held their first ever livestream partner event last month. Despite the challenges caused by COVID-19, Zebra still found a creative way to connect with their partners and share their vision for 2020 and Beyond. The live seminar brought together over 200 partners which included resellers, distributors and ISVs from across Australia and New Zealand and featured live presentations from Zebra’s executive teams based in the US, Singapore, and Australia. The live seminar...