SalesZip

LinkedIn | March 04, 2020

Like in human beings, companies also adopt their competitor's strategies. That’s the reason why Facebook shamelessly copied the idea of STORIES of Snapchat due to which Instagram and other social media sites platform introduced Status and Stories. Now, LinkedIn is also planning to copy the idea like every other application to add some colors to its corporate and job related site. Pete Davies, Content products’ head at LinkedIn, said that the company is trying to add storie...

MARKETING STRATEGY

Litmus | May 03, 2021

Litmus, an innovator in email marketing, today introduced new features and integrations to additional scale on-brand email creation while engaging adaptability, inventiveness, and advancement. Updates incorporate new reconciliations with HubSpot and Adobe Campaign Standard that engage clients to assemble, test, and audit messages more productively than any other time in recent memory. New highlights in Visual Editor, Design Library, and Litmus Test support email marketers in their work to make o...

Akio | February 14, 2020

Once upon a time, in the faraway land of CCaaS, Alex (the client) was enjoying goods and services offered by retailers and e-retailers across the country and beyond. He often needed to get in touch with the brands’ call centres, to talk to Nicola, Jack or Susan, who answered his requests by phone or e-mail… but their relationship was complicated… and with the rise of new communication channels – like chat or social networks – it was only likely to get worse. Alert...

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...