RevLifter

SmartBug Media | August 14, 2020

SmartBug Media® VP of Sales and Marketing Jen Spencer joins the AMP UP Digital Marketing Podcast to discuss the impact of COVID-19 on inbound marketing, and what her advice is for organizations to adjust, what organizations should do as businesses reopen, and what her takeaways are from this time....

Facebook | February 29, 2020

Facebook has published an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform. On March 4, new policies for Facebook Messenger will go into effect that are said to improve the messaging experience between customers and businesses. In an effort to help businesses adapt to these changes, Facebook has shared these five best practices to follow....

Content Marketing, Marketing Strategy

Binary Defense | January 18, 2023

Binary Defense, a top Managed Detection and Response (MDR) and Enterprise level-security provider, recently announced the launch of an Enhanced Shield Partner Program for all channel partners. The "shield" in the logo and the program represents the protection of clients from cyberattacks. The Enhanced Partner Program is designed to boost growth and increase engagement for all the partners in the ecosystem. It offers tools and training for best-in-class cybersecurity solu...

Martech

Everflow | July 18, 2022

Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs. Once connected, HubSpot leads are tracked through the full sales cycle in Everflow. With each step, users can track key funnel events, such as demo signup, customer follow-up, electronic...