Relativity PPC

LinkedIn | March 04, 2020

Like in human beings, companies also adopt their competitor's strategies. That’s the reason why Facebook shamelessly copied the idea of STORIES of Snapchat due to which Instagram and other social media sites platform introduced Status and Stories. Now, LinkedIn is also planning to copy the idea like every other application to add some colors to its corporate and job related site. Pete Davies, Content products’ head at LinkedIn, said that the company is trying to add storie...

Content Marketing

KERV | August 11, 2021

KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

Channel Partnerships

BlackBerry | August 05, 2022

BlackBerry is on the hunt for new EMEA partners. The recruitment drive follows the re-launch of its partner program in the region. Last year BlackBerry secured 92% of its EMEA sales through partners. Now it is looking to enlist new strategic partners and regional specialists to help customers prevent cyber breaches. Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners. Ax...

Martech

Alcatel-Lucent Enterprise | April 05, 2023

Alcatel-Lucent Enterprise, a leading provider of communications, cloud and networking solutions tailored to customers’ industries, has announced the launch of its new global partner programme, the 360 Partner Experience (360PX) that delivers a unique partner journey tailored to each organisation. The programme was developed to support ALE’s worldwide network of 3,400 partners and accelerate their proficiency and growth on the company’s end-to-end (E2E) portfoli...