Questline Inc

MARKETING STRATEGY

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

CHANNEL PARTNERSHIPS

Code Corporation | September 16, 2021

Code Corporation, a global leader in barcode scanning and data capture technologies, today announced Hilde De Bisschop has joined the company as a Senior Channel Marketing Manager. “Hilde is a highly talented industry veteran with an extensive track record in building and growing successful channel programs,” said Kent Hansen, CEO of Code Corporation. “We look forward to working with her to leverage the foundation of our successful North American channel program ...

Google | March 09, 2020

Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. Given that a mandatory review was not in place before, you can likely expect some delay with photos and videos showing up on a GMB profile after being uploaded. Google did not state whether photos and videos will be automatically reviewed by AI, or if content will pass through a team of human reviewers....

Cygnus Education | August 18, 2020

At a time when severe budget cuts in higher education could push some institutions to emphasize legacy admissions, it can be easy to overlook the needs of low-income students. But we have a moral imperative to prioritize our most vulnerable student populations. During times of economic crisis, college success is even more important for disadvantaged students. The vast majority of jobs created after economic downturns typically require applicants to have a college degree — or...