Purple Square

CHANNEL PARTNERSHIPS

prnewswire | December 09, 2020

Emirates NBD, a main financial gathering in the MENAT (Middle East, North Africa, and Turkey) area, has raised its customer-driven showcasing strategy by conveying 1-to-1 personalized customer experiences through its website. The organization accomplished this using Lemnisk, a constant personalization solution based on a smart and secure Customer Data Platform (CDP). As customers make advanced channels their essential method of commitment with banks, Emirates NBD was hoping to use...

Obscure Technologies | May 26, 2020

Obscure Technologies has announced a dynamic distribution agreement with Proofpoint, a leading cybersecurity and compliance company that protects organisations’ greatest assets and biggest risks: their people. Under th...

CONTENT MARKETING

Mapp | May 17, 2021

Mapp, a global provider of insight-led customer experience, has expanded the marketing network Mapp Cloud by incorporating direct mail for targeted print campaigns into its cross-channel service. Mapp's Spring Product Update introduces 15 new features for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers will now incorporate direct mail in all popular formats into their marketing mix by using Mapp Cloud. Furthermore,...

MARTECH

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a...