Purple Square help the world's biggest brands maximise their marketing automation potential. They provide a range of services supporting leading Marketing Technology platforms. These include strategic and technical consulting, implementation services, training and managed services in the form of campaign delivery and application management. Their Marketing Automation Health Check provides a robust 360 evaluation of your current marketing implementation and the business processes that govern it.

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Andrew Addison, CEO at Purple Square, comes with over 20 years of specialising in the provision of data, application and other technical solutions for CRM and Marketing. He is focused particularly on Campaign ...

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CHANNEL PARTNERSHIPS

EMIRATES NBD BOOSTS 300 PERCENT DIGITAL USER ENGAGEMENT WITH THE AI-DRIVEN CUSTOMER DATA PLATFORM FROM LEMNISK

prnewswire | December 09, 2020

news image

Emirates NBD, a main financial gathering in the MENAT (Middle East, North Africa, and Turkey) area, has raised its customer-driven showcasing strategy by conveying 1-to-1 personalized customer experiences through its website. The organization accomplished this using Lemnisk, a constant personalization solution based on a smart and secure Customer Data Platform (CDP). As customers make advanced channels their essential method of commitment with banks, Emirates NBD was hoping to use...

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OBSCURE DECLARES AGREEMENT WITH PROOFPOINT, FOCUSES ON INFORMATION AND USER SAFETY

Obscure Technologies | May 26, 2020

news image

Obscure Technologies has announced a dynamic distribution agreement with Proofpoint, a leading cybersecurity and compliance company that protects organisations’ greatest assets and biggest risks: their people. Under th...

Read More

CONTENT MARKETING

MAPP CLOUD MARKETING PLATFORM NOW INTRODUCES DIRECT MAIL INTEGRATION

Mapp | May 17, 2021

news image

Mapp, a global provider of insight-led customer experience, has expanded the marketing network Mapp Cloud by incorporating direct mail for targeted print campaigns into its cross-channel service. Mapp's Spring Product Update introduces 15 new features for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers will now incorporate direct mail in all popular formats into their marketing mix by using Mapp Cloud. Furthermore,...

Read More

MARTECH

NEXTGEN GROUP ACQUIRES STAKE IN SYDNEY IT CHANNEL DIGITAL MARKETING FIRM ELASTIC DIGITAL

Nextgen Group | July 06, 2022

news image

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a...

Read More
news image

CHANNEL PARTNERSHIPS

EMIRATES NBD BOOSTS 300 PERCENT DIGITAL USER ENGAGEMENT WITH THE AI-DRIVEN CUSTOMER DATA PLATFORM FROM LEMNISK

prnewswire | December 09, 2020

Emirates NBD, a main financial gathering in the MENAT (Middle East, North Africa, and Turkey) area, has raised its customer-driven showcasing strategy by conveying 1-to-1 personalized customer experiences through its website. The organization accomplished this using Lemnisk, a constant personalization solution based on a smart and secure Customer Data Platform (CDP). As customers make advanced channels their essential method of commitment with banks, Emirates NBD was hoping to use...

Read More
news image

OBSCURE DECLARES AGREEMENT WITH PROOFPOINT, FOCUSES ON INFORMATION AND USER SAFETY

Obscure Technologies | May 26, 2020

Obscure Technologies has announced a dynamic distribution agreement with Proofpoint, a leading cybersecurity and compliance company that protects organisations’ greatest assets and biggest risks: their people. Under th...

Read More
news image

CONTENT MARKETING

MAPP CLOUD MARKETING PLATFORM NOW INTRODUCES DIRECT MAIL INTEGRATION

Mapp | May 17, 2021

Mapp, a global provider of insight-led customer experience, has expanded the marketing network Mapp Cloud by incorporating direct mail for targeted print campaigns into its cross-channel service. Mapp's Spring Product Update introduces 15 new features for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers will now incorporate direct mail in all popular formats into their marketing mix by using Mapp Cloud. Furthermore,...

Read More
news image

MARTECH

NEXTGEN GROUP ACQUIRES STAKE IN SYDNEY IT CHANNEL DIGITAL MARKETING FIRM ELASTIC DIGITAL

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a...

Read More

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C-Suite On Deck

Andrew Addison, CEO at Purple Square, comes with over 20 years of specialising in the provision of data, application and other technical solutions for CRM and Marketing. He is focused particularly on Campaign ...