Purple Square

Purple Square help the world's biggest brands maximise their marketing automation potential. They provide a range of services supporting leading Marketing Technology platforms. These include strategic and technical consulting, implementation services, training and managed services in the form of campaign delivery and application management. Their Marketing Automation Health Check provides a robust 360 evaluation of your current marketing implementation and the business processes that govern it.

C-Suite On Deck

Andrew Addison, CEO at Purple Square, comes with over 20 years of specialising in the provision of data, application and other technical solutions for CRM and Marketing. He is focused particularly on Campaign ...

Events

Related News

CHANNEL PARTNERSHIPS

CATALINA SELECTS CADENT AS A TV GRAPH AND ANALYTICS PARTNER, POWERING THE CROSS-PLATFORM CAMPAIGN ORCHESTRATION OF MARKETERS

prnewswire | November 18, 2020

news image

Cadent, the serious TV stage organization, today declared a development of its key association with Catalina, the pioneer in customer knowledge and customized advanced media for CPG brands and retailers. Catalina will utilize the Cadent Platform to extend its showcasing administrations to incorporate direct TV, progressed TV and OTT programming as a feature of its BuyerVision oversaw administration, which additionally incorporates computerized and in-store enactment. Also, Cadent will offer its ...

Read More

MARKETING ANALYTICS

SPARKPOST GLOBAL SURVEY REVEALS 74% OF MARKETING LEADERS CONCERNED WITH IMPENDING PRIVACY CHANGES

SparkPost | January 20, 2022

news image

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...

Read More

CONTENT MARKETING

VALIDITY INTRODUCES EVEREST ELEMENTS TO DRIVE SMALL BUSINESS EMAIL MARKETING SUCCESS

Validity | April 28, 2022

news image

Validity, the leading provider of data quality and email marketing success solutions, introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing campaigns. Businesses of all sizes need visibility into how their campaigns are performing. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so c...

Read More

YOUTUBE UPDATES FOR CREATORS: IMPROVED ANALYTICS FOR LIVE STREAMS & MORE

YouTube | March 25, 2020

news image

YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. Also in the video is some news about the experimental smart replies feature, and news about channel memberships. Here are more details about the important updates for creators....

Read More
news image

CHANNEL PARTNERSHIPS

CATALINA SELECTS CADENT AS A TV GRAPH AND ANALYTICS PARTNER, POWERING THE CROSS-PLATFORM CAMPAIGN ORCHESTRATION OF MARKETERS

prnewswire | November 18, 2020

Cadent, the serious TV stage organization, today declared a development of its key association with Catalina, the pioneer in customer knowledge and customized advanced media for CPG brands and retailers. Catalina will utilize the Cadent Platform to extend its showcasing administrations to incorporate direct TV, progressed TV and OTT programming as a feature of its BuyerVision oversaw administration, which additionally incorporates computerized and in-store enactment. Also, Cadent will offer its ...

Read More
news image

MARKETING ANALYTICS

SPARKPOST GLOBAL SURVEY REVEALS 74% OF MARKETING LEADERS CONCERNED WITH IMPENDING PRIVACY CHANGES

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...

Read More
news image

CONTENT MARKETING

VALIDITY INTRODUCES EVEREST ELEMENTS TO DRIVE SMALL BUSINESS EMAIL MARKETING SUCCESS

Validity | April 28, 2022

Validity, the leading provider of data quality and email marketing success solutions, introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing campaigns. Businesses of all sizes need visibility into how their campaigns are performing. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so c...

Read More
news image

YOUTUBE UPDATES FOR CREATORS: IMPROVED ANALYTICS FOR LIVE STREAMS & MORE

YouTube | March 25, 2020

YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. Also in the video is some news about the experimental smart replies feature, and news about channel memberships. Here are more details about the important updates for creators....

Read More