Performance Marketing

Merkle | May 10, 2016

Merkle’s Performance Marketing Summit is a great opportunity to hear from industry experts about the hottest trends in marketing,” said George Gallate, EVP, chief marketing officer for Merkle. “The ability to marry first-party data with addressability at scale in digital media enables marketers to directly target ideal customers with tailored messaging. This has an enormous influence on short-term sales and long-term loyalty. Content presented at this year's event will guid...

Merkle | March 16, 2016

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today released its annual Year in Review for 2015, reporting net revenue of $435 million – a 14% increase over 2015 revenue of $382 million. Merkle continued to build out its global footprint through a number of key acquisitions. Pointmarc, a leading digital analytics consultancy with world-class site analytics and optimization capabilities, and Periscopix, a ...

Dentsu Aegis Network | June 14, 2016

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired leading performance marketing agency Search Factory Pty Ltd (CEO: Michael Bell; Head Office: Brisbane; hereinafter "Search Factory"). Founded in 2011, Search Factory has rapidly become a market leader in the delivery of services including search engine marketing, content marketing, content...

Dentsu Aegis Network | June 07, 2016

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd (Co-Founder and CEO: Terence Hooi; Head Office: Melbourne; hereinafter "Scorch"), with an option in place that would allow expansion in steps to 100% at a later date. Founded in 2006, Scorch is headquartered in Melbourne wi...