Performance Marketing

Dentsu Aegis Network | June 14, 2016

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired leading performance marketing agency Search Factory Pty Ltd (CEO: Michael Bell; Head Office: Brisbane; hereinafter "Search Factory"). Founded in 2011, Search Factory has rapidly become a market leader in the delivery of services including search engine marketing, content marketing, content...

Dentsu Aegis Network | June 07, 2016

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd (Co-Founder and CEO: Terence Hooi; Head Office: Melbourne; hereinafter "Scorch"), with an option in place that would allow expansion in steps to 100% at a later date. Founded in 2006, Scorch is headquartered in Melbourne wi...

Dentsu Aegis Network | June 14, 2016

Dentsu Aegis Network’s iProspect has become the largest performance marketing agency after acquiring a majority share in digital marketing agency Search Factory. The addition of 24 staff as well as last week’s acquisition of Scorch has pushed iProspect’s total headcount to well above 200 people, which Dentsu claims makes it the largest player in the local market....

Merkle | August 08, 2016

Dentsu Aegis has signed a deal to acquire a majority stake in data and performance marketing agency Merkle as the network drives toward its goal of becoming a "100% digital economy business by 2020." In the deal, which is expected to be complete by next month, Dentsu will buy shares from private equity firm Technology Crossover Ventures and other shareholders, while Merkle CEO David Williams, the management team and staffers will retain a "significant minority interest,&quo...