Performance Marketing

Performance Marketing is a privately owned company specialising in relationship marketing activities that bring our clients closer to their customers and prospects through lead generation & appointment setting, data cleansing and customer surveys.

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DENTSU ANNOUNCES ACQUISITION BY DENTSU AEGIS NETWORK OF PERFORMANCE MARKETING AGENCY SEARCH FACTORY IN AUSTRALIA

Dentsu Aegis Network | June 14, 2016

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Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired leading performance marketing agency Search Factory Pty Ltd (CEO: Michael Bell; Head Office: Brisbane; hereinafter "Search Factory"). Founded in 2011, Search Factory has rapidly become a market leader in the delivery of services including search engine marketing, content marketing, content...

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DENTSU ANNOUNCES ACQUISITION OF MAJORITY STAKE BY DENTSU AEGIS NETWORK IN PERFORMANCE MARKETING AGENCY SCORCH IN AUSTRALIA

Dentsu Aegis Network | June 07, 2016

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Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd (Co-Founder and CEO: Terence Hooi; Head Office: Melbourne; hereinafter "Scorch"), with an option in place that would allow expansion in steps to 100% at a later date. Founded in 2006, Scorch is headquartered in Melbourne wi...

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DENTSU ACQUIRES PERFORMANCE MARKETING FIRM SEARCH FACTORY

Dentsu Aegis Network | June 14, 2016

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Dentsu Aegis Network’s iProspect has become the largest performance marketing agency after acquiring a majority share in digital marketing agency Search Factory. The addition of 24 staff as well as last week’s acquisition of Scorch has pushed iProspect’s total headcount to well above 200 people, which Dentsu claims makes it the largest player in the local market....

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DENTSU AEGIS TO BUY DATA AND PERFORMANCE MARKETING AGENCY MERKLE

Merkle | August 08, 2016

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Dentsu Aegis has signed a deal to acquire a majority stake in data and performance marketing agency Merkle as the network drives toward its goal of becoming a "100% digital economy business by 2020." In the deal, which is expected to be complete by next month, Dentsu will buy shares from private equity firm Technology Crossover Ventures and other shareholders, while Merkle CEO David Williams, the management team and staffers will retain a "significant minority interest,&quo...

Read More
news image

DENTSU ANNOUNCES ACQUISITION BY DENTSU AEGIS NETWORK OF PERFORMANCE MARKETING AGENCY SEARCH FACTORY IN AUSTRALIA

Dentsu Aegis Network | June 14, 2016

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired leading performance marketing agency Search Factory Pty Ltd (CEO: Michael Bell; Head Office: Brisbane; hereinafter "Search Factory"). Founded in 2011, Search Factory has rapidly become a market leader in the delivery of services including search engine marketing, content marketing, content...

Read More
news image

DENTSU ANNOUNCES ACQUISITION OF MAJORITY STAKE BY DENTSU AEGIS NETWORK IN PERFORMANCE MARKETING AGENCY SCORCH IN AUSTRALIA

Dentsu Aegis Network | June 07, 2016

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd (Co-Founder and CEO: Terence Hooi; Head Office: Melbourne; hereinafter "Scorch"), with an option in place that would allow expansion in steps to 100% at a later date. Founded in 2006, Scorch is headquartered in Melbourne wi...

Read More
news image

DENTSU ACQUIRES PERFORMANCE MARKETING FIRM SEARCH FACTORY

Dentsu Aegis Network | June 14, 2016

Dentsu Aegis Network’s iProspect has become the largest performance marketing agency after acquiring a majority share in digital marketing agency Search Factory. The addition of 24 staff as well as last week’s acquisition of Scorch has pushed iProspect’s total headcount to well above 200 people, which Dentsu claims makes it the largest player in the local market....

Read More
news image

DENTSU AEGIS TO BUY DATA AND PERFORMANCE MARKETING AGENCY MERKLE

Merkle | August 08, 2016

Dentsu Aegis has signed a deal to acquire a majority stake in data and performance marketing agency Merkle as the network drives toward its goal of becoming a "100% digital economy business by 2020." In the deal, which is expected to be complete by next month, Dentsu will buy shares from private equity firm Technology Crossover Ventures and other shareholders, while Merkle CEO David Williams, the management team and staffers will retain a "significant minority interest,&quo...

Read More