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CHANNEL PARTNERSHIPS
BrandMuscle, Bobcat Company | April 06, 2022
BrandMuscle, the industry leader in integrated local and channel marketing, announced today that Bobcat Company, a worldwide leader in the manufacturing and distribution of compact equipment, will use Channel Partner Scorecard, a new solution within BrandMuscle’s Intelligent Local Marketing Platform, to evaluate Bobcat dealers’ local marketing performance and provide rules-based recommendations for optimizing their marketing execution in alignment with national strategy. Read More
MARTECH
Softchoice | February 15, 2023
On February 14, 2023, Softchoice Corporation has revealed the winners of its annual Partner of the Year awards, which honor the contributions of Softchoice's technology partners to the company's and its customers' success. Partner Impact, the company's annual partner event, was held in Softchoice's Toronto headquarters on February 14 to announce this year's winners. Vice President, Solutions & Alliances, Softchoice, Chris Woodin, said, “Our tech...
Merkle | July 28, 2020
Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, as well as paid social and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, Twitter, Snapchat, and Pinterest, and illustrates the impacts emerging as the industry continues to navigat...
R3 | June 30, 2020
OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...
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