Panache Marketing & Consulting

Google | April 04, 2020

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm. Not only would Google have to hand over the details of its algorithm, it would have to hand them over to a working SEO consultant....

Scorpion | July 07, 2020

Currently, under the President’s Coronavirus Guidance for America regulations, home service businesses are considered “essential critical infrastructure workers” and are able to continue operations amidst COVID-19. This means Home Services businesses should do two things: Take action to help existing customers know that they are open and operating during this time, Look for ways to maximize their organic and social presence to get in front of people who need the ...

MARKETING STRATEGY

Making Science | September 28, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%. Read More

CONTENT MARKETING

The JM Internet Group | June 07, 2021

Jason McDonald, an eminent tech-savvy on search engine optimization and social media marketing, is honoured to declare new content strategy on SEO expert witness services and the raising matter of trademarks. Alleged trademark infringement is a typical cause that attorneys approach to Jason McDonald for expert witness services in SEO, social media, and/or Google Ads. “Digital marketing is immensely the prominent method of marketing nowadays,” enlightened Dr. McDonald, ...