Origin Email

originemail.com

We are a group of diverse and experienced digital marketers who know that marketing can be tough in the execution but when you step back, truly step back, you can create greatness. Most professionals are focused on the tactics when that's generally what we all are good at. What companies worldwide need is effective strategies to define the "why" first and the "how" second. That's where we come in. Creating mind-blowing, technology agnostic strategies for some of the largest and smallest companies across the globe.

C-Suite On Deck

Responsive image

Q&A with Ryan Phelan, Marketing Chief / Fractional CMO at Origin Email

Media 7 | April 14, 2020

Ryan Phelan, Marketing Chief / Fractional CMO at Origin Email has nearly two decades of global online marketing experience focusing on driving GTM strategies for high growth SaaS software and Fortune 250 companies. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Adestra, Acxiom, BlueHornet, Sears Holdings, Hewlett-Packard (Global), Skype, First National Bank of Omaha, and U.S. Bank and others. In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board.   MEDIA 7: With two decades of global online and email marketing experience, how do you see the online marketing landscape evolving as we tread through uncertain times? RYAN PHELAN: What powers marketing best is that it's predictable and influenced by data. That has changed. Here’s what’s coming in the next 12 months: At every level, from B2B to B2C, you have to throw your marketing plans out the window. These uncertain times not only detail the unpredictability of commerce but also highlight consumer unpredictability. Companies must start weekly strategy sessions that rely on following the news, statistics and customer sentiment. Start war rooms – virtual or not – that look at how to speak to different parts of the country. These war rooms look at each channel to ensure that the message is consistent and ties into the socioeconomic channels in cities and states across the country. We also need to look at new ways of communicating with customers. Communications have to focus on the emotive and empathetic part of marketing instead of "Buy this." This is a challenge because it requires non-traditional, non-predictable thinking. It requires a strategic approach, which most marketers aren't used to taking. I've written often about the need to set down a strategy first and then figure out the tactics later. This nee

Read More

Events

Related News

YOUTUBE SHOWS USERS’ COMMENT HISTORY IN NEW PROFILE CARDS

YouTube | January 17, 2020

news image

YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who left a comment will pull up their profile card with a summary of public information about that user....

Read More

WAVELINK, ALCATEL-LUCENT ENTERPRISE TO PROVIDE COMMUNICATION TECHNOLOGY SOLUTIONS TO CHANNEL PARTNERS

Alcatel-Lucent Enterprise | July 28, 2020

news image

Wavelink and Alcatel-Lucent Enterprise (ALE) have entered into a partnership agreement to provide communication technology solutions for channel partners in Australia and New Zealand. ALE is a specialist in networking, business communications and collaboration solutions, while Wavelink provides enterprise solutions to the channel. Together they will deliver advanced technology solutions. Wavelink was established in 1998 and has previously had a specific focus on a limited number of vendors, chos...

Read More

SMARTBUG® VP OF SALES AND MARKETING JEN SPENCER NAMED TOP FEMALE SALES PRACTITIONER BY SALES HACKER

SmartBug Media | August 13, 2020

news image

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s something you can’t afford to overlook — diversity. There’s no way to sugarcoat it… female speakers are underrepresented at professional gatherings. A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male....

Read More

Channel Partnerships

HIVESTACK & CLEAR CHANNEL PARTNER TO FURTHER EXPAND THE PROGRAMMATIC DOOH MARKETPLACE IN SPAIN

Hivestack, Clear Channel | October 17, 2022

news image

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD plat...

Read More
news image

YOUTUBE SHOWS USERS’ COMMENT HISTORY IN NEW PROFILE CARDS

YouTube | January 17, 2020

YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who left a comment will pull up their profile card with a summary of public information about that user....

Read More
news image

WAVELINK, ALCATEL-LUCENT ENTERPRISE TO PROVIDE COMMUNICATION TECHNOLOGY SOLUTIONS TO CHANNEL PARTNERS

Alcatel-Lucent Enterprise | July 28, 2020

Wavelink and Alcatel-Lucent Enterprise (ALE) have entered into a partnership agreement to provide communication technology solutions for channel partners in Australia and New Zealand. ALE is a specialist in networking, business communications and collaboration solutions, while Wavelink provides enterprise solutions to the channel. Together they will deliver advanced technology solutions. Wavelink was established in 1998 and has previously had a specific focus on a limited number of vendors, chos...

Read More
news image

SMARTBUG® VP OF SALES AND MARKETING JEN SPENCER NAMED TOP FEMALE SALES PRACTITIONER BY SALES HACKER

SmartBug Media | August 13, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s something you can’t afford to overlook — diversity. There’s no way to sugarcoat it… female speakers are underrepresented at professional gatherings. A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male....

Read More
news image

Channel Partnerships

HIVESTACK & CLEAR CHANNEL PARTNER TO FURTHER EXPAND THE PROGRAMMATIC DOOH MARKETPLACE IN SPAIN

Hivestack, Clear Channel | October 17, 2022

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD plat...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Ryan Phelan, Marketing Chief / Fractional CMO at Origin Email

Media 7 | April 14, 2020

Ryan Phelan, Marketing Chief / Fractional CMO at Origin Email has nearly two decades of global online marketing experience focusing on driving GTM strategies for high growth SaaS software and Fortune 250 companies. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Adestra, Acxiom, BlueHornet, Sears Holdings, Hewlett-Packard (Global), Skype, First National Bank of Omaha, and U.S. Bank and others. In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board.   MEDIA 7: With two decades of global online and email marketing experience, how do you see the online marketing landscape evolving as we tread through uncertain times? RYAN PHELAN: What powers marketing best is that it's predictable and influenced by data. That has changed. Here’s what’s coming in the next 12 months: At every level, from B2B to B2C, you have to throw your marketing plans out the window. These uncertain times not only detail the unpredictability of commerce but also highlight consumer unpredictability. Companies must start weekly strategy sessions that rely on following the news, statistics and customer sentiment. Start war rooms – virtual or not – that look at how to speak to different parts of the country. These war rooms look at each channel to ensure that the message is consistent and ties into the socioeconomic channels in cities and states across the country. We also need to look at new ways of communicating with customers. Communications have to focus on the emotive and empathetic part of marketing instead of "Buy this." This is a challenge because it requires non-traditional, non-predictable thinking. It requires a strategic approach, which most marketers aren't used to taking. I've written often about the need to set down a strategy first and then figure out the tactics later. This nee

Read More