Nucleus Marketing Solutions

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Martech

SnapLogic | November 29, 2022

SnapLogic, a leader in intelligent integration and enterprise automation, announced at Amazon Web Services (AWS) re:Invent 2022, significant business momentum resulting from enhancements to its Partner Connect Program introduced last year. Participation in SnapLogic’s Partner Connect Program, which helps partners accelerate their integration and automation capabilities, has increased significantly over the past 18 months. "As a cloud native integration pla...

Martech

Groupon | June 15, 2022

Groupon, the trusted marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is taking steps to simplify the company’s technology platform and lean more into automation. Ultimately, Groupon believes these changes will allow it to accelerate its pace of product development and support better customer and merchant experiences. “We have amazing talent within our Product and Engineering organization, and I...

Martech, Channel Partnerships

PRWeb | July 25, 2023

CIQ—the company building the next generation of software infrastructure for enterprises running data-intensive workloads atop the Rocky Linux enterprise Linux distribution—announced today the launch of its CIQ Partner Program. The launch reinforces CIQ’s partner-first channel strategy as the company aims to deliver its suite of solutions and services to organizations worldwide that desire stability, seamless compatibility and cost-effectiveness for their IT infrastructure...