Now Media Group

Google | April 04, 2020

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm. Not only would Google have to hand over the details of its algorithm, it would have to hand them over to a working SEO consultant....

Investis Digital | July 24, 2020

Our Director of Creative Content Lucy Hartley and Director of Performance Marketing Lianna Kissinger Virizlay recently spoke to PR Week about why connectivity is key to success in the digital age. As disruption spreads throughout the world, preventing many face to face communications, digital-first means of reaching audiences is the key to unlocking success. This change was coming to fruition before the advent of COVID-19, but the recent pandemic has certainly sped up the shift. W...

YouTube | January 22, 2020

Part of YouTube’s overall business plan since its very beginning has been encouraging and facilitating the various brands, influencers and creators that were using the platform because of the fact that the content that these people were making was a big part of the reason why users were starting to check YouTube out in the first place. Hence, YouTube has been adding a lot of features that are meant to make the work that creators do a lot easier than it might have been otherwise, and this i...

Search Engine Optimization

Zib Digital | November 18, 2021

According to the leading digital marketing agency Sydney-wide, Zib Digital, over the past decade, the digital marketing space has expanded significantly. Now, most consumers turn to search engines to find the products and services they need, which is why businesses who aren't utilising a solid SEO strategy risk missing a huge growth opportunity. As Zib Digital explains, optimisation leads to more visibility which will ultimately enable a business to grow. Not only will a solid...