NorthMetric

LinkedIn | February 29, 2020

LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature. Pete Davies, head of content products at LinkedIn, informed the community that stories are currently being tested in an effort to spark more conversation on the network. That raises the question of how the lightheartedness of stories would translate to a professional social network like LinkedIn. Davies suggests that, since many interactions at work are lighthearted in nature, s...

CONTENT MARKETING

Genius Sports | August 18, 2021

Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed. Spirable allows brands, agencies and rights holders to create, automate and optimize highly personaliz...

CONTENT MARKETING

Broadvoice | April 30, 2021

Broadvoice®, an award-winning provider of hosted voice, unified communications (UC), and SIP Trunking services for companies, has increased its commitment to channel sales and marketing partners by including seven additional members to its channel sales and marketing teams. "Broadvoice is a channel-first company with the single goal of providing the best products, programs, and people to our clients," said Kim McLachlan, Senior Vice President of Sales and Marketing a...

CRM

Freshworks | April 27, 2022

Freshworks Inc. a software company empowering the people who power business, launched Freshworks CRM for e-commerce, a customer relationship management (CRM) solution with a unified customer record across conversational marketing, sales and customer support. Built for direct-to-consumer brands and digital retailers, the CRM solution empowers employees to engage their buyers directly through modern messaging channels, providing them with more personalized and delightful experiences. Freshworks CR...