NordicClick Interactive

MARKETING STRATEGY

Influency.me | November 01, 2021

Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months. Influency.me – whi...

DECK 7 | April 30, 2020

Morgan Gregory, Google Cloud Office of the CTO: Strategy & Programs at Google runs strategy and programs for Google Cloud's CTO Office, working closely with their senior leaders and technical CXOs of strategic customers on co-innovation and thought leadership initiatives. Morgan has a passion for paradigm-shifting technology and has side hustle in AI. She's particularly interested in AI for Good and Responsible AI - topics that marry her technical background and desire to make a diff...

Commvault | July 14, 2020

Data protection vendor Commvault has revamped its partner program to make it simpler and more profitable for channel partners. The upgraded Commvault Partner Advantage Program aims to boost partner rebates and deal registrations, while also providing other incentives. The company has about 5,000 channel partners around the world. “What we really wanted to do is evolve the existing program,” said Mercer Rowe, VP of Commvault’s global partner organization. The company started a n...

Demandbase | June 09, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not only a solidified category but a proven growth strategy for B2B organizations...