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MARKETING DATA

Advice Media | October 28, 2021

Advice Media, a leading provider of software-based marketing solutions for medical, dental, and law practices, announced a new company name and refreshed brand vision. MyAdvice's updated brand vision reflects a renewed focus on the company's SaaS-based digital marketing tools and support that enable its clients to increase revenue by attracting and retaining more customers. The MyAdvice platform gives business owners across the medical, dental and legal industries hands-on control and fu...

CONTENT MARKETING

AppMail | May 12, 2021

AppMail has developed a feature that enables customers to interact with a company's service directly from the body of an email, rather than having to open a link to be directed to an external site. Businesses such as LATAM Airlines have announced an increase in interaction and conversion by using AppMail's recently created ability to enable customers to engage with check-in and seat selection within the email itself. Customers will be less hesitant to read o...

YouTube | January 22, 2020

Part of YouTube’s overall business plan since its very beginning has been encouraging and facilitating the various brands, influencers and creators that were using the platform because of the fact that the content that these people were making was a big part of the reason why users were starting to check YouTube out in the first place. Hence, YouTube has been adding a lot of features that are meant to make the work that creators do a lot easier than it might have been otherwise, and this i...

MARKETING STRATEGY

Abstrakt Marketing Group | July 27, 2021

Abstrakt Marketing Group, the region's largest marketing company announced the acquisition of another growing St. Louis-based firm, Sapper Consulting. The amalgamation will allowAbstrakt to provide comprehensive integrated marketing services to more than 1,700 customers in all 50 U.S. states, and will fuel a three-year growth tactic to lead it from 500 employees and more than $58 million in revenues by the end of 2021 to about 1,000 employees and $100 million in revenues by 2023.
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