NOMAD DV

MARKETING ANALYTICS

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...

YouTube | March 02, 2020

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

CHANNEL PARTNERSHIPS

Trellix | February 09, 2023

On February 08, 2023, Trellix, a cybersecurity company, launched its Trellix Xtend Global Channel Partner Program to accelerate adoption of the Trellix extended detection and response (XDR) platform and cyber resilience through a distinctive partner-first approach, increasing profitability, growth, and engagement for its partners. This program provides its partners with a unique opportunity to build and distribute value-adding services on Trellix’s XDR platform. Trellix ha...

MARKETING STRATEGY

Litmus | November 15, 2021

Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic's dynamic content automation and AI-driven product recommendations. Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers are more likely to make a purchase from a bran...