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At NewBase we provide expert and independent marketing and advertising services across all media channels globally. We thrive on creatively achieving our client’s goals, strong in our industry knowledge and audience-centric approach. NEWBASE Content, AdBase, Mediascope and Matrix Media in India are all part of the NEWBASE Network.

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MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

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Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

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YOUTUBE REPLACES THE ‘TRENDING’ TAB WITH NEW ‘EXPLORE’ TAB ON MOBILE

YouTube | March 12, 2020

news image

YouTube is rolling out an update to its mobile app on iOS and Android which replaces one of its most frequently visited sections. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. ‘On the Rise’ aims to highlight new creators and emerging artists, whereas the Trending section primarily highlights established brands and YouTubers with large followings. This change presents an opportunity for smaller creators to get discovered....

Read More

“CEROS GIVES” ALLOWS ORGANIZATIONS TO CREATE CONTENT ON ITS PLATFORM IN THE FIGHT AGAINST COVID-19

Ceros | April 13, 2020

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Experiential content marketing leader, Ceros, empowers key organizations to communicate their efforts effectively more humanly and engagingly. The content creation platform is easy-to-use and gives full control witho...

Read More

LINKEDIN ENABLES PINNED POSTS WITH NEW “FEATURED” SECTION

LinkedIn | February 17, 2020

news image

LinkedIn has been adding a lot of new features in order to make it so that the people that use it on a regular basis have a lot of options when it comes to getting the kind of experience that they are searching for. However, there is always room for improvement, and for the most part it seems like LinkedIn is the sort of social network that is consistently trying to improve since it is competing with some other platforms that are a lot better established than LinkedIn has managed to be so far. Read More

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Content Marketing

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More
news image

YOUTUBE REPLACES THE ‘TRENDING’ TAB WITH NEW ‘EXPLORE’ TAB ON MOBILE

YouTube | March 12, 2020

YouTube is rolling out an update to its mobile app on iOS and Android which replaces one of its most frequently visited sections. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. ‘On the Rise’ aims to highlight new creators and emerging artists, whereas the Trending section primarily highlights established brands and YouTubers with large followings. This change presents an opportunity for smaller creators to get discovered....

Read More
news image

“CEROS GIVES” ALLOWS ORGANIZATIONS TO CREATE CONTENT ON ITS PLATFORM IN THE FIGHT AGAINST COVID-19

Ceros | April 13, 2020

Experiential content marketing leader, Ceros, empowers key organizations to communicate their efforts effectively more humanly and engagingly. The content creation platform is easy-to-use and gives full control witho...

Read More
news image

LINKEDIN ENABLES PINNED POSTS WITH NEW “FEATURED” SECTION

LinkedIn | February 17, 2020

LinkedIn has been adding a lot of new features in order to make it so that the people that use it on a regular basis have a lot of options when it comes to getting the kind of experience that they are searching for. However, there is always room for improvement, and for the most part it seems like LinkedIn is the sort of social network that is consistently trying to improve since it is competing with some other platforms that are a lot better established than LinkedIn has managed to be so far. Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us