NewBase - Connected Marketing

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At NewBase we provide expert and independent marketing and advertising services across all media channels globally. We thrive on creatively achieving our client’s goals, strong in our industry knowledge and audience-centric approach. NEWBASE Content, AdBase, Mediascope and Matrix Media in India are all part of the NEWBASE Network.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CONTENT MARKETING

ORACLE ANNOUNCES FUSION MARKETING, THE FIRST SOLUTION TO FULLY AUTOMATE LEAD GENERATION AND QUALIFICATION

Oracle | September 20, 2021

news image

To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Read More

TWITTER IS TESTING A FEATURE TO FLAG POLITICIANS’ MISLEADING TWEETS

Twitter | February 23, 2020

news image

Twitter is testing a new feature that will clearly flag the politicians and public figures’ deceptive tweets, as reported by a news agency. The tweets identified as “harmfully misleading” will be flagged with red and orange badges, and the verified information from fact-checkers and journalists will be displayed along with it. As shown in the tweets below that are about the similarities between coronavirus and HIV, a clarified message is also shown saying that many virus...

Read More

FACEBOOK MESSENGER BETA UPDATES: UI CHANGED, DARK MODE IS NOW IN SETTINGS

Facebook | March 06, 2020

news image

Facebook released an update for its iOS Messenger Beta and social media consultant, Matt Navarra gives us the first look on his Twitter profile. According to Matt, the beta version of Messenger will have a few changes to the messages shortcut. Predominantly, Facebook has added the ‘Spam’ folder for unwanted messages in Messenger app. Also, a message request shortcut will also be integrated within the main interface. Facebook has also decided to improve the user interface and get rid ...

Read More

Q&A WITH MORGAN GREGORY GOOGLE CLOUD OFFICE OF THE CTO: STRATEGY & PROGRAMS AT GOOGLE

DECK 7 | April 30, 2020

news image

Morgan Gregory, Google Cloud Office of the CTO: Strategy & Programs at Google runs strategy and programs for Google Cloud's CTO Office, working closely with their senior leaders and technical CXOs of strategic customers on co-innovation and thought leadership initiatives. Morgan has a passion for paradigm-shifting technology and has side hustle in AI. She's particularly interested in AI for Good and Responsible AI - topics that marry her technical background and desire to make a diff...

Read More
news image

CONTENT MARKETING

ORACLE ANNOUNCES FUSION MARKETING, THE FIRST SOLUTION TO FULLY AUTOMATE LEAD GENERATION AND QUALIFICATION

Oracle | September 20, 2021

To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Read More
news image

TWITTER IS TESTING A FEATURE TO FLAG POLITICIANS’ MISLEADING TWEETS

Twitter | February 23, 2020

Twitter is testing a new feature that will clearly flag the politicians and public figures’ deceptive tweets, as reported by a news agency. The tweets identified as “harmfully misleading” will be flagged with red and orange badges, and the verified information from fact-checkers and journalists will be displayed along with it. As shown in the tweets below that are about the similarities between coronavirus and HIV, a clarified message is also shown saying that many virus...

Read More
news image

FACEBOOK MESSENGER BETA UPDATES: UI CHANGED, DARK MODE IS NOW IN SETTINGS

Facebook | March 06, 2020

Facebook released an update for its iOS Messenger Beta and social media consultant, Matt Navarra gives us the first look on his Twitter profile. According to Matt, the beta version of Messenger will have a few changes to the messages shortcut. Predominantly, Facebook has added the ‘Spam’ folder for unwanted messages in Messenger app. Also, a message request shortcut will also be integrated within the main interface. Facebook has also decided to improve the user interface and get rid ...

Read More
news image

Q&A WITH MORGAN GREGORY GOOGLE CLOUD OFFICE OF THE CTO: STRATEGY & PROGRAMS AT GOOGLE

DECK 7 | April 30, 2020

Morgan Gregory, Google Cloud Office of the CTO: Strategy & Programs at Google runs strategy and programs for Google Cloud's CTO Office, working closely with their senior leaders and technical CXOs of strategic customers on co-innovation and thought leadership initiatives. Morgan has a passion for paradigm-shifting technology and has side hustle in AI. She's particularly interested in AI for Good and Responsible AI - topics that marry her technical background and desire to make a diff...

Read More