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CONTENT MARKETING

Skai | May 12, 2022

Skai, an intelligent marketing platform, has launched the industry's first Dynamic Commerce Ads (DCAs), helping advertisers design consumer-centric shopper journeys across the closed ecosystems of social media and retailer websites. DCAs create a frictionless purchase experience by dynamically driving Facebook and Instagram shoppers to their retailer of choice from advertisements that showcase up-to-date product details. Streamlining advertisers' omnichannel workflow, DCAs eliminate the ...

Google | February 26, 2020

Google is updating its image search results pages with icons indicating what type of content the images lead to. If an image surfaced in search results comes from a product page, a recipe, or a video, Google will highlight it with a special icon. The new icons for product, recipes, and videos in image search will be shown where the image’s dimensions have traditionally been displayed. Rather than figuring out a different way to display an image’s dimensions on mouse-over, Google is s...

CHANNEL PARTNERSHIPS

Malwarebytes | October 19, 2022

Malwarebytes, a global leader in real-time cyberprotection, is expanding its channel presence in EMEA with a new management team structure and offerings for the success of its channel partners. Over the last year, Malwarebytes achieved 250% MSP partner growth as part of its move to rapidly grow the company’s MSP programme, and is enhancing its channel programme for similar VAR partner growth. A range of localized training and programme additions, including a new Partner Expe...

CUSTOMER EXPERIENCE

Xumo | January 10, 2023

Comcast and Charter's business-to-business streaming platform, Xumo Enterprise, has announced a new set of software and technology solutions to help content owners, advertisers, and streaming platforms program, manage, and make money from a customized streaming solution. As part of the new solution suite, Xumo Enterprise is now offering content owners the ability to manage their own free ad-supported streaming TV (FAST) channels within its new content management system (CMS), ...