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MARKETING ANALYTICS
ZeroSum | May 28, 2021
ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology...
MARKETING STRATEGY
MG Empower | August 31, 2021
Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...
NetApp | July 22, 2020
NetApp Wednesday showed off the latest permutation of its partner program, promising to make it easier for channel partners of all types to better profit from working with the company. NetApp wants to ensure the program encompasses the activities of not only its traditional channel partners, but also the newer cloud-focused and services-focused partners that are a part of the company‘s business, said LouAnne Reynolds, director of global partner programs for Sunnyvale, Calif.-based NetApp....
CHANNEL PARTNERSHIPS
ZINFI Technologies, Channelnomics | April 05, 2022
ZINFI Technologies, Inc., a leading provider of Unified Channel Management solutions, and Channelnomics, a business strategy and research firm that helps companies improve the performance of their direct and indirect channels, are pleased to announce a global strategic partnership designed to create an integrated channel management optimization solution. The collaborative partnership will leverage ZINFI's industry-leading channel automation platform and Channelnomics' deep expertise in g...
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