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Martech

ActiveCampaign | June 10, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run ...

Content Marketing

LTK | September 29, 2021

New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.” Defining Influential Shoppers Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recomm...

ENGAIZ Inc | September 08, 2020

ENGAIZ a North American technology start-up with offices in Toronto and New York today announced a strategic partnership with Sourcing Industry Group (SIG) the premier global sourcing association that provides thought leadership, networking and training opportunities to executives in sourcing, procurement, risk and outsourcing from Fortune 500 and Global 1000 companies. As part of this partnership, SIG and ENGAIZ will promote a new 'mind-set' and 'technology-set' change, an appro...

Marketing Data

Acxiom | January 13, 2022

Acxiom, a customer intelligence company whose data-driven solutions help businesses grow by improving customer experiences, announced a data partnership with global information and insights company TransUnion. The partnership announced through the TruAudience Data Marketplace enables brands to access Acxiom's influential marketing audiences across the streaming media ecosystem. Advertisers now have the privilege to fine-tune their digital audience approach in new contexts, including CTV, aud...