Mediatropy Digital Agency

Content Marketing

LTK | September 29, 2021

New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.” Defining Influential Shoppers Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recomm...

Content Marketing

Salesforce | June 02, 2021

Salesforce Connections -- Salesforce, the global leader in CRM, today announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies. As consumers continue to push the limits of what it means to be digital first — from buying cars and groceries online to applying for mortgages on their phones — businesses' marketing budget ...

Google | April 04, 2020

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm. Not only would Google have to hand over the details of its algorithm, it would have to hand them over to a working SEO consultant....

IBM | May 04, 2020

IBM is taking a number of steps to help its channel partners weather the COVID-19 pandemic and economic crisis. IBM has done an extraordinary job providing the digital tools and resources through the My Digital Marke...