MCR - Mobile Content Distribution

MARKETING STRATEGY

Shift Paradigm | November 19, 2021

Trendline Interactive, a digital marketing agency and consultancy, together with LeadMD, a Trendline company, announced their unification under the brand Shift Paradigm. After a series of strategic acquisitions, most recently involving Data Insight Group (DiG) in February of this year, and then LeadMD in March, Trendline Interactive has been laser-focused on bringing together best-in-class teams to help clients break down silos that prevent buyer engagement across B2B and B2C go-to-market models...

Google | March 01, 2020

Google updated its guidelines for the use of FAQ structured data with recommendations regarding repetitive content. This change was spotted by Kenichi Suzuki who shared the information on Twitter. Presumably, Google added the new line about marking up repetitive content to prevent sites from hogging up too many spots in the SERPs....

BKA Content | May 13, 2020

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...

CONTENT MARKETING

PureB2B | February 16, 2021

PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI. "Marketers today are being challenged with owning more of the funnel - not only on M...