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MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

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Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

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DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

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Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

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FACEBOOK RELEASES LOW-LATENCY ONLINE SPEECH RECOGNITION FRAMEWORK

Facebook | January 13, 2020

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Facebook AI Research (FAIR) today said it’s open-sourcing wav2letter@anywhere, a deep learning-based inference framework that achieves fast performance for online automatic speech recognition in cloud or embedded edge environments. Wav2letter@anywhere is based on neural net-based language models wav2letter and wav2letter++, which upon its release in December 2018, FAIR called the fastest open source speech recognition system available. Automatic speech recognition, or ASR, is used to turn ...

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GOOGLE ADS INTRODUCES BID SIMULATOR SUPPORT FOR SMART BIDDING

Google | January 14, 2020

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Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

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CONTENT MARKETING

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More
news image

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More
news image

FACEBOOK RELEASES LOW-LATENCY ONLINE SPEECH RECOGNITION FRAMEWORK

Facebook | January 13, 2020

Facebook AI Research (FAIR) today said it’s open-sourcing wav2letter@anywhere, a deep learning-based inference framework that achieves fast performance for online automatic speech recognition in cloud or embedded edge environments. Wav2letter@anywhere is based on neural net-based language models wav2letter and wav2letter++, which upon its release in December 2018, FAIR called the fastest open source speech recognition system available. Automatic speech recognition, or ASR, is used to turn ...

Read More
news image

GOOGLE ADS INTRODUCES BID SIMULATOR SUPPORT FOR SMART BIDDING

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

Read More