McKinsey & Company

mckinsey.com

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world's leading businesses, governments, and institutions. We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world.

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Content Marketing

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

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Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

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LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

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LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

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FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

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GOOGLE IS WORKING ON A NEW BIOMETRIC SYSTEM FOR ITS AUTOFILL PASSWORD MANAGER

Google | January 15, 2020

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Unique passwords are lifesavers when it comes to keeping a secure online presence, but remembering all different passwords for different websites, services or apps can lead to difficulty and frustration. Password managers are a convenient way of solving this issue, and Google's password manager, Autofill is built in the Chrome browser and Android OS, which saves all the login credentials. For readers who don't know what Google Autofill is or how to use it? Autofill is linked with your Go...

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Content Marketing

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More
news image

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More
news image

GOOGLE IS WORKING ON A NEW BIOMETRIC SYSTEM FOR ITS AUTOFILL PASSWORD MANAGER

Google | January 15, 2020

Unique passwords are lifesavers when it comes to keeping a secure online presence, but remembering all different passwords for different websites, services or apps can lead to difficulty and frustration. Password managers are a convenient way of solving this issue, and Google's password manager, Autofill is built in the Chrome browser and Android OS, which saves all the login credentials. For readers who don't know what Google Autofill is or how to use it? Autofill is linked with your Go...

Read More

Resources

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Marketing Strategy, Martech, Channel Partnerships

Navigating the Best Channel Partner Marketing Events of 2023

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Content Marketing, Martech, Channel Partnerships

Top Books for Maximizing Revenue Growth through Partner Marketing

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Marketing Strategy, Marketing Data, Martech

Boost Business Growth with Leading Partner Marketing Companies

Article

resource image

Marketing Strategy, Martech, Channel Partnerships

Navigating the Best Channel Partner Marketing Events of 2023

Article

resource image

Content Marketing, Martech, Channel Partnerships

Top Books for Maximizing Revenue Growth through Partner Marketing

Article

resource image

Marketing Strategy, Marketing Data, Martech

Boost Business Growth with Leading Partner Marketing Companies

Article

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us