Marketing Magazine Group

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Marketing Data

NetApp | October 20, 2022

NetApp® (NASDAQ: NTAP), a global, cloud-led, data-centric software company, today announced its intent to launch a new partner program in NetApp fiscal year 2024 (FY’24). NetApp Partner Sphere is the evolution of NetApp's industry-leading Unified Partner Program. Partners that can drive digital and cloud transformation are primed to capture market share, but this requires modern business models with highly specialized services, and capabilities that support the entir...

Martech, Marketing Analytics

TriStar | January 11, 2023

TriStar is a leading Product Lifecycle Management (PLM) company that has been recognized as the Top World-Wide PLM Partner of the Year by PTC, a provider of CAD and PLM products. TriStar helps customers design and work smarter by providing tailored solutions that connect, automate, and simplify their information ecosystem. The company has been named as a top partner for PTC Windchill and PTC Creo, and has clients in various industries, including medical devices, technology, defens...

Visibility | June 02, 2020

NEW YORK, NY June 2, 2020 – Consumer expectations – a key determinant of brand loyalty and profitability – have increased 37% YOY, according to a new study by Brand Keys (www.brandkeys.com), the New York-based brand loyalty and customer engagement consultancy. “How well brands meet expectations consumers hold for path-to-purchase loyalty drivers ultim...