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Content Marketing
AppMail | May 12, 2021
AppMail has developed a feature that enables customers to interact with a company's service directly from the body of an email, rather than having to open a link to be directed to an external site. Businesses such as LATAM Airlines have announced an increase in interaction and conversion by using AppMail's recently created ability to enable customers to engage with check-in and seat selection within the email itself. Customers will be less hesitant to read o...
LinkedIn | February 24, 2020
A new addition to LinkedIn profiles will allow users to highlight samples of their work for others to see. In this new ‘Featured’ section, users can include work samples such as: LinkedIn posts that you’ve created or re-shared. Articles that you’ve authored and published on LinkedIn. Links to external websites, for example your personal blog or portfolio. Media that you can upload, for example your images, documents, presentations, and videos....
Martech
Aktion, Unilog | August 29, 2022
Unilog, a leading provider of B2B eCommerce solutions for wholesale distribution and manufacturers, announced today that Aktion Associates, the largest Infor Distribution partner in the U.S., has joined their Reseller Program. As a national software reseller and IT infrastructure provider, Aktion has helped more than 5,500 customers across the wholesale distribution industry solve business challenges using the best technology-based solutions available. Together, Unilog's B2B e...
R3 | June 30, 2020
OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...
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Marketing Strategy, Martech, Channel Partnerships
Marketing Strategy, Marketing Analytics, Channel Partnerships
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