Live Marketing

MARKETING DATA

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

MARKETING STRATEGY

Digital Turbine | May 12, 2022

Digital Turbine Inc., an independent mobile growth platform, and Apptopia Inc., a leader in real-time competitive intelligence, announced the first report of a new report series titled ‘The BRAG (Brand Relative App Growth) Index’. This report highlights the UA strategies of mobile apps delivering above-average app install volume relative to the previous quarter’s brand funnel. For mobile marketers, investing in brand awareness has become a higher priority than a ...

MARKETING STRATEGY

154 Agency | October 08, 2021

154 Agency LLC (154), a strategic digital media consulting firm, has reached an agreement with Better Choice Company, Inc (NYSE: BTTR) (Better Choice), to provide digital marketing, brand development and awareness. 154 offers creative strategy, public relations, and content marketing to its clientele of brands ranging from education, consumer brands to life sciences. Personally, this is the client that pulled on our heart strings, as most of our team a...

CONTENT MARKETING

Caring Transitions | June 24, 2021

Caring Transitions, the leading franchise organization focusing in senior relocation and transition services, joins hands with 919 Marketing, a great national franchise marketing and franchise PR agency, to assist enhancing it national reach and identification. Caring Transitions, which is the leading choice for senior relocations, downsizing and estate sales, has more than 200 locations across the country. As the population of aging Americans heightens at a firm pace, the company...