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Marketing Strategy
Litmus | November 15, 2021
Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic's dynamic content automation and AI-driven product recommendations. Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers are more likely to make a purchase from a bran...
Litmus | May 03, 2021
Litmus, an innovator in email marketing, today introduced new features and integrations to additional scale on-brand email creation while engaging adaptability, inventiveness, and advancement. Updates incorporate new reconciliations with HubSpot and Adobe Campaign Standard that engage clients to assemble, test, and audit messages more productively than any other time in recent memory. New highlights in Visual Editor, Design Library, and Litmus Test support email marketers in their work to make o...
Channel Partnerships
PR Newswire | January 12, 2024
Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict strong...
Marketing Analytics
Business Wire | January 11, 2024
Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company...
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