Lithuanian Marketing Association (LiMA)

LiMA is an organization that unites people working in marketing. Designed to enable us to improve our knowledge of the market by exchanging information and know-how, thereby increasing the importance of marketing as a specialty in Lithuania.

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CONTENT MARKETING

LOGICAL MEDIA GROUP AQUIRES SOME DIGITAL MEDIA

Logical Media Group | August 12, 2021

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Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes. "I'm thrilled to welcome Madhavi Rao to the Logical family. Her brand marketing expertise delivers on a need we've heard from...

Read More

TIPS FOR RETAINING YOUR EMPLOYEES DURING TOUGH TIMES

Colorwhistle | August 01, 2020

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Employees are the physical assets responsible for pushing your business forward. Retaining current employees will keep your head above the waters! When the situation is hard, every worker gets stressed out. By properly handling your employees, you can prevent them from quitting their jobs. Here, we have curated effective tips for retaining your company’s greatest assets....

Read More

EMARKETER CUTS ALIBABA AD FORECAST, AS SEARCH BUSINESS STRUGGLES AMID PANDEMIC

eMarketer | June 30, 2020

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Despite a downgrade to our ad forecast in China, digital ad spending will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent becomes the No. 2 publisher, displacing Baidu. And top player Alibaba will remain No. 1, but with lowered expectations....

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YOUTUBE SAYS MORE VIDEOS WILL BE REMOVED THAN USUAL FOR THE TIME BEING

YouTube | March 16, 2020

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YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal. As COVID-19 evolves, YouTube is reducing staffing in certain offices. This is expected to cause disruptions, so the company is relying on automated systems to step in and keep the platform “safe.”...

Read More
news image

CONTENT MARKETING

LOGICAL MEDIA GROUP AQUIRES SOME DIGITAL MEDIA

Logical Media Group | August 12, 2021

Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes. "I'm thrilled to welcome Madhavi Rao to the Logical family. Her brand marketing expertise delivers on a need we've heard from...

Read More
news image

TIPS FOR RETAINING YOUR EMPLOYEES DURING TOUGH TIMES

Colorwhistle | August 01, 2020

Employees are the physical assets responsible for pushing your business forward. Retaining current employees will keep your head above the waters! When the situation is hard, every worker gets stressed out. By properly handling your employees, you can prevent them from quitting their jobs. Here, we have curated effective tips for retaining your company’s greatest assets....

Read More
news image

EMARKETER CUTS ALIBABA AD FORECAST, AS SEARCH BUSINESS STRUGGLES AMID PANDEMIC

eMarketer | June 30, 2020

Despite a downgrade to our ad forecast in China, digital ad spending will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent becomes the No. 2 publisher, displacing Baidu. And top player Alibaba will remain No. 1, but with lowered expectations....

Read More
news image

YOUTUBE SAYS MORE VIDEOS WILL BE REMOVED THAN USUAL FOR THE TIME BEING

YouTube | March 16, 2020

YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal. As COVID-19 evolves, YouTube is reducing staffing in certain offices. This is expected to cause disruptions, so the company is relying on automated systems to step in and keep the platform “safe.”...

Read More